Kirin - Project Tokyo

Developed to entice staff of small clubs and bars in Melbourne and Sydney to promote Kirin as a beer of choice. We developed a booklet that was sent to the managers with instructions of how the promotion worked and the KPI's that had to be met to qualify. The major prize was a trip to Tokyo, visiting the top bars and clubs with flights, accommodation and spending money included. The booklet contained a T-Shirt and bottle openers for staff to use.