This brand identity was developed for a surgery which solely deals in breast augmentation. Because of the personal nature of the work carried out, we wanted to develop the branding to reflect this. Symmetry is an important factor in breast augmentation, so the creative thinking began around imagery found in nature that was symmetric in shape.
These are a few of the initial designs we started with.
After further development this geometric shape was a direction we wanted to explore.
The final design.
